Now that you've read the article detailing the successful order to approach website optimization, I will describe ways conversion can be increased. Your economical website design begins with a solid plan of ROI for your website.
First, avoid what's called accidental marketing. Do your homework and ask yourself some tough and not-so-tough questions:
- Who are your customers?
- What makes your product or service unique answering the question "Why should I buy from you?"
- What is the value of your product? (Not your price)
Not an exhaustive list but here’s the idea. Define and focus on your target audience. Know who is looking for your products and services, and how they search for your product. Another factor is the Web experience.
Even before your potential customers have made their way to your website, they have jumped over many hurdles already. Tired of researching and price matching, you need to make it as easy as possible to make the purchase so they can be on their way. Give them no reason to leave, so use 'breadcrumb' navigation to allow easy backtracking while keeping them on your site. Present your message clear and simple to increase your chances of a conversion with informative content.
Some assumptions about your visitors will kill your sales. One is that every person visiting your website is interested in your product. Most likely they know what they are looking for and have not committed to your product or service yet. Giving them rich and relavent content, you will persuade some but not all. Still, some are just there out of curiosity.
Cirrus ABS understands these practices in depth and will work with you to implement an economical website design for you. Focusing your attention on attainable conversion increases potential revenue and reduces wasted time going after every hit on your website. Cirrus ABS Small Business Suite is the perfect solution. Contact us and find out its feature and all the options available.